Who we are

Who we are

IOP was co-founded by Mark Dawson and Oded Yakobowitz

Each of these seasoned business executives has spent many years serving the printer supplies reseller channels in EMEA and can identify with current challenges and those that lie ahead for the reseller community.

 

These include but are not limited to: Shrinking public and private sector budgets, rapid advancement of MPS to the SMB market, consequential migration of pages from the desk top environment to floor standing devices, OEMs increasingly going direct, OEMs ripping back their channel support programmes, over-distribution by OEMs which exacerbate commoditisation, Amazon entering the space aggressively, documents increasingly being distributed electronically, and the changing procurement habits of the y and z generations.

 

This all leads to price compression, thinner margins and flat or falling sales revenues. IOP helps resellers address these challenges positively by optimising existing revenue streams and identifying new ones.

Contact us at info@iopbv.com for more information