IOP is our core brand and is a high quality, low cost, environmentally friendly OEM Alternative produced exclusively for us by a small number of Strategic Manufacturing Partners whom the co-founders of IOP have carefully selected based on their market knowledge and experience and on strict adherence to quality assurance, highest levels of process automation, and commitment to fully respect OEM Intellectual Property. The focus of this range is on products for use in A4 desk top devices and SKUs are available for use including but not limited to HP, Brother, Samsung, OKI, Dell, Epson, Kyocera, and Lexmark devices.
There are thin margins available for Resellers trading Genuine OEM Supplies. In cash terms, margins are even thinner with alternative supplies offerings, be they remanufactured or new build compatible cartridges, because commoditisation has set in. This is exacerbated by too many “sales” people that don’t understand value, and use price as their only weapon. It simply is not sustainable. According to Interbrand IBM is the 10th most valuable brand in the world, well ahead of HP at Number 53. IBM introduced the world’s first commercial laser printer and has strong credentials which you can leverage to convert Enterprise Users from HP to IBM, to deliver savings for your clients, without the usual resistance that comes with an unknown brand. Successful execution of this strategy will transform your gross margins.
Flexibility is one of core competences that IOP brings to the market. Regardless of your volume, we can customize our packaging for you. The basis can be our IBM branded box, our IOP branded box or indeed our neutral box. Using cleverly designed box labels, and on demand labelling solutions we can add details specific to your business. These can include but are not limited to your logo, order hotline number, and web site address. We call this our Signature Program. For large volume deals we will also print your specific box design.